Some uncommon SEO techniques - part II

Yesterday I've finally found some time to sit down and see a next video on uncommon SEO techniques.

The original one can be found here and I want to say it is the same quality as a previous (may be even a little bit more interesting).

It was so amazing, that I sit down and wrote guidelines from the movie for future use. Here they are:

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A. Three (3) Conversion best practices (to enhance customer's interaction):
1. Lemming principle
Most respect websites use a certain standard of design. In some cases you can put following things to increase customers faith to trust you:
1.1 Put eBay power seller logo (if you actually is a eBay power seller and sell stuff on it).
1.2. Add Live Support button (actually you need a person to answer incoming questions, at lease for several hours a day).
1.3. Put VeriSign logo.
1.4. Add Traffic ranking button with "Certified by Alexa (Alexa is an Amazon company)
1.5. Put BBB Online Reliability Program logo.
1.6. Add UPS logo (if you give opportunity to trace UPS delivery)
1.7. Add reviewed by Trust-E logo.
1.8. Add pictures of common credit cards you receive to make payments (like Visa, Master Card, Diners Club, Discover etc.) From my side you I can add that it will be good if you put logo of each payment system you work with. Same way as most Casinos do.
1.9. Add information that a customers can make an order 24 hrs a day, 7 days a weeks, 365 days a year to insure that they purchase whenever they want.
1.10. Add phone number to call for help shopping.
2. Business councils
Put credibility stamp on your site, for example "As seen in Home business magazine" or "Contributing Editors: Entrepreneur Magazine, E-Biz radio show" or "Featured on While you were out" or "Chandler: Chamber of commerce member".
3. Pimps
It is called also Guided navigation" or "Pimped navigation". When you have a really huge menu on your site, just add some kind of a small menu (with previews or thumbs describes where each link actually leads) to help people navigate through your site for the very first time (it must be bolder then the original menu and you can add a small character to bold it).
B. Rank single sales page sales letter
The truth is that that kind of sites can achieve rank greater then the huge ones like Yahoo shops.
C. Hollywood style search engine optimization
Remove all text from the site the index robot can find to associate a website with the only one keyword which describes site the best way. For example: a website of "I, Robot" movie. It takes a lot of time and a lot of linking connecting to the site.
D. Keyword research the way the Big Dog do.
Actually it means technique how to get most effective search phrases corresponds to your business, check them and if they are relevant - finally build keywords based on them.
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"...He becometh poor that dealeth with a slack hand: but the hand of the diligent maketh rich..." Prov. 10:4 KJV (source: bible)